A customer is someone to sell to, a client is someone to advocate for. A customer is told what to buy, a client is educated to make the right buying decision. A seller wants to make the sale...an advocate wants to win the trust of the client. The seller wants to make another sale to the customer in a year or so...
Hardware is not the main product purchased here. The goal at Dave's Wheels is to produce the most valuable wheelsets in terms of speed, strength and superior riding characteristics. It is not good enough to be "pretty good" one year and obsolete the next.
The tensioned spoked wheel is one of the strongest structures, for its weight, that is known to man! More than the sum of its parts, tension is the invisible component that gives the wheel such exceptional load capacity.
